Listen To Your Customer! Interview with HARO Founder Peter Shankman

Read Michael Luchies Interview with HARO Founder Peter Shankman on Under30CEO

Peter Shankman 2
Interview Highlights

- Most important marketing efforts to focus on as a startup – learn as much as possible about your company and audience and the best way to give them information. “Listen, they will tell you, but you have to listen.”

- E-Mail marketing mistakes that startups and young entrepreneurs often make – sending and posting things before knowing what customers actually want.

- “You’ll be told no a lot, get used to it.”

- “You can’t make something viral, focus on making something good and it will go viral by default”

- Best piece of advice for young entrepreneurs – “If you’re not having fun, stop doing it.” “I’ve seen so many startups fail because they are not doing it for the right reasons.”

Full article and audio link to interview

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